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X-Treme switches Milano Sodapop Festival on

10 stages delivering sound amplification power of over 130,000 Watts, a surface area of 45,000 m2, 5 Food areas, 2 swimming pools, 1 Expo area, 1 Chill out area, over 50 international artists, 15 promoters involved, attended by over 12,000 people: these are the staggering figures for the first Sodapop International Festival held in the amazing setting of Milan's hippodrome, the Ippodromo del Galoppo, on 9th July 2011 from noon until late at night. The Milan summer 2011 event was produced by the Euroglobo Srl agency in collaboration with Tuborg and Accademia del Lusso; all under the name of Unconventional Party, a format boasting the organization of many successful happenings in Milan and the Lombardy Region, where trendy music and unusual locations combine with the most original ways of bringing events to life.

The numerous artists featured at the event performed a wide selection of music genres ranging from electronic music to hip-hop, from dance music to funk&soul, from Latin American through to house classic: the stars of the show were Reset! and Robidat from Italy, Zenbi from the United States, Brian Sanhaji and Butch from Germany and Rebolledo from Mexico, to mention just a few of the names from the rich and packed line up.
The main stage was situated right next to the famous Trenno oval track and its audio installation consisted of 6+6 XTMISI line array modules boosted by 8 XTHPS36 subwoofers in aligned configuration and alternating with 4 XTHPS21 infra-basses; the whole system driven by XTDT digital amplifiers and XTDP processors, producing a measured sound pressure level (SPL) of 127 dB as far as 15 metres away from the stage.

It was a truly huge undertaking for my guys and myself, for such a widely-popular and high-profile event in a city like Milan, which is able to offer every kind of entertainment”, commented the General Manager of the E20 LIVE audio and lights service Andrea Volponi, responsible for the stage installation and operation. “I think it's very important to be able to rely on Sound Corporation's support to satisfy all the audio requirements; I should mention particularly the outstanding job carried out by Paolo Martignon, who through his skilled use of XTI software managed to spread superbly the subs' SPL across the area facing the stands, just as we had planned at the design stage”.
Among the other – numerous – stages set up, the most impressive of them all deserves a special mention: the roof top stage located at the top of the main building of the Ippodromo del Galoppo, which hosted the performances by the artists organized by Privat.

The table below gives a detailed description of the 5 main stages – all equipped with X-Treme sound systems.
Area Facing the StandsElectro, TurboFunkReset!, Tilt, Till Death Do Us PartyLinear Source Array
Fountain TerraceElettronica,
Tech House
51BEATS, Remote Mini Line Array
Roof TopDeep House, Progressive,
Mash Up
Privat, EletricalzDeflector line
Betting Area (until 8 pm)Latin AmericanMilano E20,
Tropicana Milan
Classic line
Betting Area (after 8 pm)Techno, Elettronica, HouseMilk FreshmusicClassic line
Paddock AreaRock live,
Funk live,
Hip Pop
Milano Rock,
Delight Milano
Classic line and
Monitor line

To me and the guys from the Sound Corporation live team (Andrea, Matteo and Maikol, Ed.) it was truly stimulating to set up various stages, each with a different line of X-treme products, in addition to the one under the care of the guys from E20 LIVE”, commented Technical Sales Supervisor Luca Razzoli. “But if I had to pinpoint my favourite stage, I have no doubt that the Mini Line Arrays with the XTHPS30 systems (the XTMLAS sub models without the suspension system, Ed.) in front of the fountain terrace delivered a surprisingly intense and deep sound, and all this with just 4 satellite units for each side and as many floor standing subs!” concluded Razzoli.

Last but not least, special mention is due to the amazing live 3D mapping show held at the clock-house opposite the entrance, produced through a 3D rendering software which created truly remarkable effects: the animation, perfectly synchronized with the audio and 'painted' on the building by a DLP Christie video-projector producing 35,000 ANSI lumens, can be viewed on Vimeo (see link below). The Ampispazi Creative Minds team, led by technical engineer Enea Le Fonz, lit up the central building of the Hippodrome in the same way as was done with the Brandenburg Gate during the U2 concert in late 2009.

Audio and Lights Service:

Mr. Andrea Volponi

Mobile: +39 380 4344995

Mail: e20live@live.com

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